The more talented, enthusiastic, and technically proficient members uploaded videos of original content, and it is these people who became the influencers on the platform. Most TikTok videos are up to 15-seconds long, although you can create and share 60-second Stories-type videos.
Targeted the same audience teens and tweens focus on 13 – 24 years olds.
The platform’s growth in popularity is that there is now more variety in the types of videos people share. They are no longer just music. Up and coming comedians performing stand-up routines, skateboarders showcasing their skills, pranksters, dancers, fashion buffs, budding beauticians, and craft fans, all take the chance to share videos demonstrating their talent.
Of course, not all TikTok’s users have the confidence, bandwidth, or skills to create videos. Over time, though, most TikTok users will come to like particular types of videos. They are likely to subscribe to channels that regularly share “their” types of video.
Source : influencer marketing hub