Digital developing your business and marketing plans

The relationship between all the different elements is explained in more detail below

1. Business plan
   • Current situation
   • Business objectives
   • Business strategy
2. Marketing plan
   • Current marketing situation
   • Marketing objectives
   • Marketing strategy
3. Marketing strategy
   • Product
   • Price
   • Place
   • Promotion
   • Physical evidence
   • Processes
   • People
4. Promotional Mix
   • POET (Paid, Owned, Earned and Technical media)

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