DSP (Digital Strategy Planning) is a target achievement to brand. So I’ve list just for you this is list for my digital strategy 2021.

  1. Variable assets
  2. Goal brand
  3. Objective campaign
  4. Character brand
  5. Budget Digital
  6. RACI Matric

So that your planning runs smoothly, we have to include digital variable assets and so on with objectives.

1. Variable assets

PlatformImagesVideoCopyrightActive
Facebook    
Instagram    
TikTok    
Line    
YouTube    
WhatsApp Business    
Email Blast    
Twitter    
Blog    
Tabel Variable Assets

VS (Variable assets) this is make a choice your assets media.

2. Goals brand

Landing pageGoal RateGoal Completions
   
   
Tabel Goals Brand

GB (Goal brand) must have every brand with these goals can be used as a brand achievement by measuring user acquisition.

3. Objective Campaign

ObjectiveActive/Non Active
Awareness 
Reach 
Traffic 
Engagement 
Video views 
App installs 
Conversions 
Tabel objective campaign

OV (Objective Campaign) brands need to reach people or brands need visits from people using digital advertising.

4. Character brand

Interacting directly with brands on different social media because each social media has different characteristics, it is important for a brand to have the identity of that brand.

5. Budget Digital

Placement Cost
Ads Facebook
Ads Instagram
Ads Google Display Network
Ads YouTube
Ads Google Search
Ads TikTok
Media advertorial
Influencer/KOL
Placement budget digital

Budget digital calculates the cost for digital investment with the results provided by digital assets with CPL or CPC.

6. RACI Matric

Project ActivityDesignerMarkomDigital Analyst
Social media copyright   
Social media images   
Social media videos   
Performance impressions   
Performance traffic   
Performance recall lift (people)   
Performance followers   
Tabel RACI Matric

(RM) RACI MATRIC Serves to unite a strong team in one project with the achievement of common goals.

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