How to audit and benchmark
How to audit and benchmark your website, social profiles (and other Owned media) to determine the level of traffic, trust signals, usability, customer engagement, conversions and customer service.
How to determine
How to determine if your website performs technically (e.g. from an SEO and usability perspective) and whether it is fit for your business purpose.
How to analysis
How to analysis and benchmark your current marketing channels and activities (i.e. presence, activity and performance) as compared to your competitors.
You can use the result of your analysis to correct any immediate issues or problems.
Any lont-term or move complex recommendations should be included in your aims and objectives.