Taking into consideration your overall marketing objectives, the findings from your initial analysis, and your target audience for each segment you will need to :
Determine the overall aims of your digital marketing and define the smart objectives for the promotional mix
Determine how each individual channel will contribute to the overall ovjectives at each stage of the funnel :
- Awareness
- Acquistion
- Action
- Attention
- Advocacy
You will need to create measurable KPI for each objective, which relates to the overall business and marketing objectives.
