DSP (Digital Strategy Planning) is a target achievement to brand. So I’ve list just for you this is list for my digital strategy 2021.
- Variable assets
- Goal brand
- Objective campaign
- Character brand
- Budget Digital
- RACI Matric
So that your planning runs smoothly, we have to include digital variable assets and so on with objectives.
1. Variable assets
| Platform | Images | Video | Copyright | Active |
|---|---|---|---|---|
| TikTok | ||||
| Line | ||||
| YouTube | ||||
| WhatsApp Business | ||||
| Email Blast | ||||
| Blog |
VS (Variable assets) this is make a choice your assets media.
2. Goals brand
| Landing page | Goal Rate | Goal Completions |
|---|---|---|
GB (Goal brand) must have every brand with these goals can be used as a brand achievement by measuring user acquisition.
3. Objective Campaign
| Objective | Active/Non Active |
|---|---|
| Awareness | |
| Reach | |
| Traffic | |
| Engagement | |
| Video views | |
| App installs | |
| Conversions |
OV (Objective Campaign) brands need to reach people or brands need visits from people using digital advertising.
4. Character brand
Interacting directly with brands on different social media because each social media has different characteristics, it is important for a brand to have the identity of that brand.
5. Budget Digital
| Placement | Cost |
|---|---|
| Ads Facebook | |
| Ads Instagram | |
| Ads Google Display Network | |
| Ads YouTube | |
| Ads Google Search | |
| Ads TikTok | |
| Media advertorial | |
| Influencer/KOL |
Budget digital calculates the cost for digital investment with the results provided by digital assets with CPL or CPC.
6. RACI Matric
| Project Activity | Designer | Markom | Digital Analyst |
|---|---|---|---|
| Social media copyright | |||
| Social media images | |||
| Social media videos | |||
| Performance impressions | |||
| Performance traffic | |||
| Performance recall lift (people) | |||
| Performance followers |
(RM) RACI MATRIC Serves to unite a strong team in one project with the achievement of common goals.
