Activate Interactivity. Tap into unique engagement solutions and immersive formats to creatively and authentically connect with audiences around the world. Don’t Make Ads
Topview ads are videos that last up to 60-seconds with the sound on.
The format lets advertisers add 2D animated lenses to their views that can be triggered by face and hand movements. The effects are created by TikTok’s in-house creative team.
These are five to 15 seconds long video ads are shown in-feeds for one day only. The ad is the fourth in-feed video shown to users.
Branding hashtag challenge
TikTok’s flagship format lets advertisers create bespoke dance or comedy challenges under a hashtag that works like a call to action for people to create their own versions over six days.