What is GDN?

Google Display Network (GDN) is a group of more than 2 million websites, videos, and apps where your Google Ads can appear. Google Display Network targeting allows you to set where or when your ad is shown based on features of your ideal audience, such as their personal interests, age or gender. This means your ad can show up on sites related to your business, or to users who match the specific criteria that you’ve specified. Google Ads

Images & Gif ads

Landscape Image Specs

  • Landscape images require an aspect ratio of 1.91:1 and be greater than 600 x 314.
  • The file size limit is 5120KB.

Square Image Specs

  • Your square (1:1) image should be greater than 300 x 300.
  • The file size limit is 5120KB.

Square Logo Specs

  • Your logo should be square (1:1) and should be 128 x 128 or greater.
  • The recommended size for the square logo is 1200 x 1200.
  • For best rendering, add a landscape (4:1) logo, which should be 512 x 128 or greater.
  • The file size limit is 5120KB.

Landscape Logo Specs

  • The recommended size for the landscape logo is 1200 x 300.
  • The file size limit is 5120KB.

Logo Backgrounds

  • A transparent background is best, but only if the logo is centered

Avoid text

  • Text may cover no more than 20% of the image.
  • To fit in some ad spaces, your image may be cropped horizontally—up to 5% on each side


  • Standard remarketing: Show ads to your past visitors as they browse sites and apps on the Display Network.
  • Dynamic remarketing: Boost your results with dynamic remarketing, which takes remarketing to the next level with ads that include products or services that people viewed on your website or app.
  • Remarketing lists for search ads: Show ads to your past visitors as they do follow-up searches for what they need on Google, after leaving your website.
  • Video remarketing: Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps. Learn more
  • Customer list remarketing: With Customer match, you can upload lists of contact information that your customers have given you. When those people are signed into Google, you can show them ads across different Google products.


Location, Age, Gender, languages, Interests, Behaviors