1. Your Brand’s value proposition
    • If you can’t define the value, you certainly won’t be able to show any value.
  2. Your Brand’s objective
    • What do you want to archieve through your social media efforts.
  3. Defining your target audience
    • Segment of people you want to target online.
  4. Your chanel mix
    • The social media platforms you should have for you brand.
  5. Your content mix
    • As picture, gif, videos, and boomerangs. Etc
  6. Your posting and engagement schedule
    • Time of posting, insight by analytics when your fans are most active time.
  7. Parameters for measurement and tools
    • Listening and monitoring CRM (Customer Relationship Management) via Google Analytics or Insight platform social media.