- Your Brand’s value proposition
- If you can’t define the value, you certainly won’t be able to show any value.
- Your Brand’s objective
- What do you want to archieve through your social media efforts.
- Defining your target audience
- Segment of people you want to target online.
- Your chanel mix
- The social media platforms you should have for you brand.
- Your content mix
- As picture, gif, videos, and boomerangs. Etc
- Your posting and engagement schedule
- Time of posting, insight by analytics when your fans are most active time.
- Parameters for measurement and tools
- Listening and monitoring CRM (Customer Relationship Management) via Google Analytics or Insight platform social media.