The relationship between all the different elements is explained in more detail below

  1. Business plan
    • Current situation
    • Business objectives
    • Business strategy
  2. Marketing plan
    • Current marketing situation
    • Marketing objectives
    • Marketing strategy
  3. Marketing strategy
    • Product
    • Price
    • Place
    • Promotion
    • Physical evidence
    • Processes
    • People
  4. Promotional Mix
    • POET (Paid, Owned, Earned and Technical media)

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