You will need to create or improve your social media profiles, including: account verification, consistency, imagery, enabling reviews etc, plush the creation of sub-pages for store locations or specific product and services etc.
Creation of initial and ongoing content on social platforms, including post, articles, videos, stories etc.
Creation of content, promotional material and ads
You will also need to formalise your processes, for the creation, review, approval and use of creative assets.
You will need to create new and ongoing assets for use in specific ad campaigns; including videos, images, lead generation forms, canvas ads, etc.
You will need to select and implement your technology toolset for delivering, measuring and supporting your marketing activities.
This will include a mix of free and paid tools. So you may need to research, compare, demo and implement paid tools before using them in your marketing